Shoolini University

Learn Digital Marketing with Gen AI

India’s 1st Gen AI-Powered Digital Marketing Course

260+ hours of live virtual training

6+ Industry Projects, 25+ Case Studies

IIM-Grade Industry Experts as Mentors

Two Tracks: Pro for Beginners | Advanced for Experts

Certification by NASSCOM

Access to 200+ Skilling Courses

Batch Starts on 25th June

1350+

Students placed

7.8 LPA

Average CTC

20 LPA

Highest CTC job offer

Our students are working in these companies

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Why choose Career247?

Industry relevant Curriculum Icon

Industry relevant Curriculum

Job-Ready Training Icon

Job-Ready Training

Capstone projects & case studies Icon

Capstone projects & case studies

Flexible Learning Icon

Flexible Learning

Team Collaboration

Tools you will learn

Mobile Tools

Course Syllabus

Module 1: Introduction to Digital Marketing & Strategy

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  • Evolution of Digital Marketing & its Current Landscape
  • Digital Marketing Channels & Their Integration
  • ROI Comparison: Digital vs. Traditional Marketing
  • Understanding Customer Journey & Touchpoints
  • Creating Buyer Personas & Setting SMART Marketing Goals
  • Digital Marketing Frameworks & Models
  • Content Marketing Strategies: Planning & Execution
  • SEO Fundamentals: On-page, Off-page & Technical SEO
  • Digital Marketing Planning & Implementation Process
  • Budget Allocation & Success Measurement
  • Advanced Digital Marketing Frameworks & Models (Adv)
  • Competitive Intelligence & Market Analysis (Adv)
  • Cross-Channel Attribution & Customer Journey Optimization (Adv)
  • Digital Marketing Transformation & Organizational Integration (Adv)
  • National case studies like: Zomato, Swiggy, Amul
  • International Case Studies: Nike, Red Bull, Coca-Cola, Starbucks etc
  • Projects/ Application: Brand storytelling, Creating a foundational digital marketing plan etc

Module 2: Digital Marketing Metrics

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Module 3: Website Development Collaboration

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Module 4: Social Media, Email, WhatsApp, OTT & E-commerce Channel Marketing

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Module 5: Performance Marketing, Paid Ads & Affiliate Marketing

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Module 6: E-Commerce, Growth Hacking & Sales Funnels

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Module 7: Programmatic Ad Buying & Marketing Management

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Module 8: AI in Marketing & Crisis Management

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Capstone Projects: Hands-on Implementation

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Projects you will do

Integrated Digital Marketing for a dating app

Integrated Digital Marketing for a dating app

Integrated Digital Marketing Campaign for Scaling Bumble Develop a comprehensive marketing strategy Create a multi-channel marketing plan Budget allocation and ROI projection

E-Commerce Growth hacking for pet marketplace

E-Commerce Growth hacking for pet marketplace

E-Commerce Growth Hacking for HeadsUp for Tails Design growth strategy for a startup Implement customer acquisition techniques Develop a performance dashboard

Social Media & Content Strategy for a travel portal

Social Media & Content Strategy for a travel portal

Social Media & Content Marketing for MakeMyTrip Create a data-driven content strategy Develop an engaging content calendar Implement growth techniques

Performance Marketing Analytics for a fashion brand

Performance Marketing Analytics for a fashion brand

Performance Marketing Analytics for Myntra Design a high-conversion marketing campaign Implement advanced tracking Create a comprehensive analytics report

Zepto Quick Marketing

Zepto Quick Marketing

Zepto Quick Marketing leverages hyperlocal strategies and real-time data to boost brand visibility and customer engagement. It enables rapid campaign execution tailored to urban consumer behavior and instant delivery trends.

CultFit fitness and Management App

CultFit fitness and Management App

CultFit is a comprehensive fitness and wellness app offering guided workouts, mental health support, and diet plans. It seamlessly integrates fitness tracking and class bookings to manage your health journey in one place.

Digital Marketing Course Demo Videos and Class Recordings

Watch the preview of our Digital Marketing course through engaging demo videos.

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Pricing for our Digital Marketing Course

Most Popular

Advanced Course

6 months Digital Marketing course

₹55,000/-₹9166/month

Pro Course

4 months Digital Marketing course

₹30,000/-₹7500/month

Program Highlights

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Learn from experts

Courses taught by experienced professors and industry professionals.

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Certification: Career247 and NASSCOM

Get the best of both worlds Career247’s and NASSCOM certification

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Personalized Learning Experience

Customise your study schedule and learning pace to fit your lifestyle.

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Interactive Learning Tools

Access to videos, quizzes, and discussions for an engaging learning experience.

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Affordable Tuition Fees

Access quality education without the high cost of traditional classrooms.

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24/7 Access to Study Material

Get access to 100+ recorded videos and assessments.

Free

Get access to 200+ skilling courses

Expert-taught Courses like:

  • • Python
  • • Data Science
  • • DSA all languages
  • • Competitive Coding
  • • Interview Prep
  • • NLP and Deep Learning
  • • Pandas
  • • C, C++
  • • AI/ML
  • • GitHub
  • • Aptitude, etc.
Artificial Intelligence

Artificial Intelligence

Data Science

Data Science

Competitive Coding

Competitive Coding

Data Structres in C

Data Structres in C

Artificial Intelligence

Artificial Intelligence

Company Preparation

Company Preparation

Python Language

Python Language

Data Structures in C

Data Structures in C

Know more about the program

Get a detailed guide on our job-linked programs – eligibility, curriculum, and career opportunities.

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Who Should Do The Digital Marketing Course?

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    Aspiring Marketers

    Individuals looking to start a career in digital marketing or related fields.

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    Career Changers

    Professionals from non-marketing backgrounds eager to transition into the growing field of digital marketing.

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    Business Owners & Entrepreneurs

    Those who want to grow their brand, attract more customers, and increase revenue using digital strategies.

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    Marketing & Sales Professionals

    Professionals who want to upgrade their skills and stay competitive in the ever-evolving digital landscape.

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    Freelancers & Consultants

    Individuals looking to offer digital marketing services, from SEO to social media management, to clients.

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    Up-skilling Professionals

    Those in adjacent fields like content writing, public relations, or graphic design who want to expand their expertise with digital marketing.

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    Product Managers

    Anyone who is starting his/her journey in Product Management, and have to align with all the product requirements, pre-launch plan, marketing plan, post launch marketing plan.

Career247 Certifications

Certificate 1
Certificate 2

EARN YOUR DIGITAL MARKETING CERTIFICATE

  • 1

    Industry-Recognised Credentials

  • 2

    Dedicated Live sessions by industry experts

  • 3

    Enhanced Job Opportunities

  • 4

    Makes your resume standout for recruiters

Program Fees

Program fees include tuition, materials, and other resources. Flexible payment options or scholarships may be available to eligible students.

Digital Marketing with Gen AI program fees

30,000/-

Inclusive of all taxes

  • 4 months skill based cohort (live) learning.

  • 185+ Hour of Live Virtual Training.

  • 4 Capstone Projects.

  • 10+ Case Studies.

  • Learn from IIM/IIT Lecturers.

  • Placement Preparation.

  • Learn & Work with Top 1% in the industry.

  • Financing Options available.

Student testimonials

This course exceeded my expectations! Akram Sir made complex digital marketing strategies so simple and actionable. The real-world brand projects helped me build a solid portfolio. Transitioning from theory to executing real campaigns felt seamless thanks to this certification.

Sakshi Suri

Sakshi Suri

B.Tech Student Student

This course exceeded my expectations! The instructors simplified advanced digital marketing strategies into clear, actionable steps. The hands-on projects and real-world case studies helped me build a strong, job-ready portfolio. Transitioning from a traditional marketing role to a performance-driven digital marketer was seamless thanks to this certification.

Saurav Pandey

Saurav Pandey

MBA Student Student

Enrolling in the Digital Marketing program was a game-changer for my career. Coming from a non-marketing background, within 4 months, I landed my first role as a Digital Marketing Executive at a top D2C brand! Akram Sir and **Bibin Sir’s sessions were pure gold, and the GenAI for Marketing classes gave me an unbeatable edge.

Simran Keshwani

Simran Keshwani

BCA Student Student

Meet your faculty

Bibin George Varughese

Bibin George Varughese

Lead Digital Marketing Trainer

Product Marketing Leader- Pine Labs

Akram Ali

Akram Ali

Digital Marketing Trainer

Trained 30K+ People | Scaled 40+ Brands

Rushikesh Pandit

Rushikesh Pandit

Digital Marketing Trainer

Trained 40k+ | IIT-Bombay

FAQs

A Laptop is mandatory to do the course. This is primarily because all your projects are industry-level and you would be able to do those projects only on a Laptop.

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