Learn Digital Marketing with Gen AI
Cohort-Based Learning - Only 100 Seats
200+ Skilling Courses
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Batch starts on 12th April
15+ Case Studies
4 Capstone Projects
Industry Aligned Global Curriculum
100% Placement Assistance
240+ Hour of Live Virtual Training
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1350+
Students placed
7.8 LPA
Average CTC
27 LPA
Highest CTC job offer
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Our students are working in these companies
Why choose Career247?
Industry relevant Curriculum
Job-Ready Training
Capstone projects & case studies
Flexible Learning
Tools you will learn
Course Syllabus
Module 1: Introduction to Digital Marketing & Strategy
- Evolution of Digital Marketing & its Current Landscape
- Digital Marketing Channels & Their Integration
- ROI Comparison: Digital vs. Traditional Marketing
- Understanding Customer Journey & Touchpoints
- Creating Buyer Personas & Setting SMART Marketing Goals
- Digital Marketing Frameworks & Models
- Content Marketing Strategies: Planning & Execution
- SEO Fundamentals: On-page, Off-page & Technical SEO
- Digital Marketing Planning & Implementation Process
- Budget Allocation & Success Measurement
- National case studies like: Zomato, Swiggy, Amul
- International Case Studies: Nike, Red Bull, Coca-Cola, Starbucks etc
- Projects/ Application: Brand storytelling, Creating a foundational digital marketing plan etc
Module 2: Digital Marketing Metrics
Module 3: Website Development Collaboration
Module 4: Social Media, Email, WhatsApp, OTT & E-commerce Channel Marketing
Module 5: Performance Marketing, Paid Ads & Affiliate Marketing
Module 6: E-Commerce, Growth Hacking & Sales Funnels
Module 7: Programmatic Ad Buying & End-to-End Strategy
Module 8: AI in Marketing & Crisis Management
Capstone Projects: Hands-on Implementation
Projects you will do
Integrated Digital Marketing for a dating app
Integrated Digital Marketing Campaign for Scaling Bumble Develop a comprehensive marketing strategy Create a multi-channel marketing plan Budget allocation and ROI projection
E-Commerce Growth hacking for pet marketplace
E-Commerce Growth Hacking for HeadsUp for Tails Design growth strategy for a startup Implement customer acquisition techniques Develop a performance dashboard
Social Media & Content Strategy for a travel portal
Social Media & Content Marketing for MakeMyTrip Create a data-driven content strategy Develop an engaging content calendar Implement growth techniques
Performance Marketing Analytics for a fashion brand
Performance Marketing Analytics for Myntra Design a high-conversion marketing campaign Implement advanced tracking Create a comprehensive analytics report
Watch the preview of our Digital Marketing course through engaging demo videos.
Digital Marketing Course Demo Videos
Watch the preview of our Digital Marketing course through
engaging demo videos.
Program Highlights
Learn from experts
Courses taught by experienced professors and industry professionals.
Certification: Career247 and NASSCOM
Get the best of both worlds Career247’s and NASSCOM certification
Personalized Learning Experience
Customise your study schedule and learning pace to fit your lifestyle.
Interactive Learning Tools
Access to videos, quizzes, and discussions for an engaging learning experience.
Affordable Tuition Fees
Access quality education without the high cost of traditional classrooms.
24/7 Access to Study Material
Get access to 100+ recorded videos and assessments.
Get access to 200+ skilling courses
Expert-taught Courses like:
- • Python
- • Data Science
- • DSA all languages
- • Competitive Coding
- • Interview Prep
- • NLP and Deep Learning
- • Pandas
- • C, C++
- • AI/ML
- • GitHub
- • Aptitude, etc.
Artificial Intelligence
Data Science
Competitive Coding
Data Structres in C
Artificial Intelligence
Company Preparation
Python Language
Data Structures in C
Know more about the program
Get a detailed guide on our job-linked programs – eligibility, curriculum, and career opportunities.
Placement Assistance Process
Placement Assistance includes :
- Resume building and interview preparation skills workshops
- Mock interviews with technical and soft skills assessments
- Access to library of company-specific assessments wherever applicable
- Placement qualification to access Career Services team for potential job opportunities*
*Note:Placement qualification is necessary to access the Career Services team.
Job opportunities depend upon market conditions, hiring trends, and candidate performance and feedback.
Qualification criteria to access Career Services:
- 75% passing criteria across all assessments and projects
- Passing the mock interview sessions by respective faculty/mentor
- 80% attendance across our programs
- Excellent academic scores with more than 60% and above across graduation marks
- Experience between 0-3 years preferably in Program related field
Who Should Do The Digital Marketing Course?
Aspiring Marketers
Individuals looking to start a career in digital marketing or related fields.
Career Changers
Professionals from non-marketing backgrounds eager to transition into the growing field of digital marketing.
Business Owners & Entrepreneurs
Those who want to grow their brand, attract more customers, and increase revenue using digital strategies.
Marketing & Sales Professionals
Professionals who want to upgrade their skills and stay competitive in the ever-evolving digital landscape.
Freelancers & Consultants
Individuals looking to offer digital marketing services, from SEO to social media management, to clients.
Up-skilling Professionals
Those in adjacent fields like content writing, public relations, or graphic design who want to expand their expertise with digital marketing.
Product Managers
Anyone who is starting his/her journey in Product Management, and have to align with all the product requirements, pre-launch plan, marketing plan, post launch marketing plan.
Career247 Certifications
EARN YOUR DIGITAL MARKETING CERTIFICATE
- 1
Industry-Recognised Credentials
- 2
Dedicated Live sessions by industry experts
- 3
Enhanced Job Opportunities
- 4
Makes your resume standout for recruiters
Program Fees
Program fees include tuition, materials, and other resources. Flexible payment options or scholarships may be available to eligible students.
Digital Marketing program fees
₹ 48,000/-
Inclusive of all taxes
6 months skill based cohort (live) learning.
240+ Hour of Live Virtual Training.
4 Capstone Projects.
15+ Case Studies.
Learn from IIM/IIT Lecturers.
Placement Assistance.
Learn & Work with Top 1% in the industry.
Financing Options available.
Student testimonials
““I directly applied the concepts and skills I learned from my courses to an exciting new project at work. Helped me in learning the topics that my university doesn't offer,””
Jhanvi Sharma
B.Tech Student Student
“This course exceeded my expectations! The instructors broke down complex concepts into simple, actionable steps, and the real-world datasets helped me build a strong portfolio. The transition from a marketing role to a data-driven decision-maker was seamless thanks to this certification.”
Mohit Rawat
MBA Student Student
“"Enrolling in the Full Stack Development Course was a game-changer for my career. Coming from a non-technical background,Within 4 months, I secured my first role as a Jr Full Stack Developer at a leading fintech company. !"”
Aman Kumar
BCA Student Student
Meet your faculty
Bibin George Varughese
Lead Digital Marketing Trainer
Product Marketing Leader- Pine Labs
Akram Ali
Digital Marketing Trainer
Trained 30K+ People | Scaled 40+ Brands
Rushikesh Pandit
Digital Marketing Trainer
Trained 40k+ | IIT-Bombay
FAQs
A Laptop is mandatory to do the course. This is primarily because all your projects are industry-level and you would be able to do those projects only on a Laptop.
+91 9667071054
Speak with our advisor by calling +91 9667071054 OR